Whether you’re an established home service company or a new startup, SEO can significantly impact your online visibility and search engine rankings.
SEO is founded on data, numbers, and complex algorithms. A real SEO agency is fluent in these jargons and can identify even the most subtle changes in Google’s ranking system.
1. On-page optimization
Unlike off-page SEO, which focuses on backlinks and social signals, on-page optimization is all about improving the content within your web pages. This includes everything from title tags and meta descriptions to URL structure and keyword usage.
One of the main benefits of on-page SEO is that it helps your content rank higher in search engine results pages. This is because it ensures that your content matches the user’s intent and is relevant to their searches. As a result, it is more likely to answer their questions and provide them with the information they need.
In addition to this, on-page SEO also helps you rank for local searches by ensuring that your website content contains relevant keywords related to your location. This means that you should be using local keywords in your page titles, headers, and meta tags. It also means that you should be incorporating these keywords into your page content, making sure that they match the content and intent of each section.
Another way that on-page optimization can help you is by ensuring that your website content is easy to read and understand. This can be done by avoiding long sentences and complex words, as well as using headings to break up large blocks of text. It is also important to make sure that your content is mobile-friendly, as this is a ranking factor that Google is increasingly taking into account.
2. Reputation management
A good SEO Nashville agency has a comprehensive understanding of local SEO and knows how to optimize your website for the keywords that your target audience is using to find your services. They can also help you improve your online reputation and brand image by generating more positive reviews of your business, encouraging customers to interact with your company on social media, and submitting your information to reputable directories and review websites.
A solid local SEO strategy will not only boost your visibility on search engine results pages (SERPs) and snack packs, but it will also help you gain a competitive edge over your competition. Whether you’re a wedding photographer in Seattle, a small Italian restaurant in Los Angeles, or a local contractor in Columbus, well-executed local SEO will make it easier for potential customers to see your business listings and contact information, as well as the average star rating that other users have given your business.
This is because Google weighs each new review when determining your keyword ranking, so having more positive reviews will increase the likelihood that Google considers your business relevant for those particular keywords. This is why it’s important to encourage satisfied customers to leave reviews and to respond to negative ones. This will not only increase the overall number of positive reviews, but it will show potential customers that your business is actively engaged in addressing customer issues and concerns.
3. Link building
As a part of off-page SEO, link building involves reaching out to other websites and blogs in your niche with the goal of getting them to share your content or website with their viewers. This can be done through email outreach or by leaving comments on other websites with a link back to your own site. The key is to offer something of value in exchange for a link, such as providing exclusive information or offering discounts and giveaways.
A good local link-building strategy should also include monitoring unlinked brand mentions and contacting them to request a backlink. It’s also important to keep in mind that a link-building campaign should never be seen as a one-time thing, as it’s essential to continue acquiring new links over time in order to maintain and improve search engine rankings.
A good local SEO agency will know how to build and manage a strong link-building campaign that can boost traffic, support credible lead generation, and improve overall search performance. This can be accomplished by optimizing on-page elements, creating high-quality and relevant content, and generating a steady flow of inbound links. By doing so, your business can expect to see an improvement in metrics like domain rating (DR), Google search rankings, and overall website health.
4. Content creation
For local SEO agencies, content creation is a way to boost their client’s reach without the need for ad spend. Ads are increasingly expensive, and while they can get the job done, it’s more sustainable for your clients to invest in long-term organic processes like content marketing.
The key is to produce quality content that resonates with your audience. This means writing in the voice of your target market and incorporating relevant keywords without forcing them. Also, focus on being honest and transparent in your content. This can go a long way in building trust and attracting new customers to your business.
Citation building is another important element of local SEO. This involves getting your company name, physical address, and phone number listed in multiple places online (such as directories, social media profiles, and review platforms). It also involves using schema markup to help search engines return more relevant results for users.
One of the best things about local SEO is that it enables you to get your business in front of people who are interested in its products or services. This can be a significant benefit for small businesses that are often on the fence about whether to make a purchase or book a service. By appearing in local searches, you can nudge them into doing so.